Crafting the Future of Driving.

Our Values

Team

Lufei Jia

CEO & Founder

Lufei Jia previously served as Deputy Editor-in-Chief at Kaola FM, bringing to Entena 12 years of experience in program production, content management, and distribution. In 2021, she obtained a master’s degree in Entrepreneurship from UCL. In 2022, Lufei founded Entena, backed by UCL's prestigious incubator program.

Bret Yan

Co-founder & Head of Strategyand Partnerships

Bret has a strong background as Sales Director, in the past 20 years, he worked at Tencent, BesTV, Qunar, and Isentia. His extensive network with automotive brand clients and advertisers is key to Entena's expansion, ensuring we stay ahead in the industry.

Jay Zhou

Product Lead

Jay has 16 years of experience in smart product development, he brings a wealth of successful experience in launching innovative software and hardware solutions here at Entena.

Alex Wang

Technical Lead

With 17 years of experience in Tech and IoT sectors, Alex excels in designing complex systems and technical architectures. He oversees all aspects of software development and management, ensuring Entena’s solutions are cutting-edge and scalable.